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Managing innovation : integrating technological, market and organizational change

Tidd, Joe

Managing innovation : integrating technological, market and organizational change [Text] Joe Tidd and John Bessant - 4th - New Delhi Wiley 2009 - xv, 622

ISBN: 9788126534050 579.00

Subjects--Topical Terms:
Organizational Change
Industrial management
Marketing
Technological innovations - Management
Technological innovations

Dewey Class. No.: 658.514 / TID-M

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Managing innovation : integrating technological, market and organizational change