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Marketing of financial services: trends and cases

Alagiri, Dhandapani

Marketing of financial services: trends and cases [Text] edited by Dahndapani Alagiri and Keerti Mallela - Hyderabad The ICFAI University Press 2008 - 194p. - ICFAI University Press Series .

ISBN: 9788131414361 850.00

Subjects--Topical Terms:
Finance
Financial institutions - Marketing

Dewey Class. No.: 322.10688 / ALA-M

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Marketing of financial services: trends and cases