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Marketing research

Aaker, David A

Marketing research [Text] David A. Aaker ... [et al.] - Wiley India 2011 - xvii, 701

Includes appendix, tables and index; International student version

ISBN: 9788126531189 549.00

Subjects--Topical Terms:
Marketing
Marketing reseach

Dewey Class. No.: 658.83 / AAK

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Marketing research