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Marketing research: an applied orientation

Malhotra, Naresh K.

Marketing research: an applied orientation [Text] Naresh K. Malhotra and Satyabhushan Dash - 6th - Delhi Pearson 2013 - xxviii, 948

ISBN: 9788131731819 750.00

Subjects--Topical Terms:
Marketing
Marketing research - Methodology
Marketing research

Dewey Class. No.: 658.83 / MAL-M

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Marketing research: an applied orientation