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Services Marketing: concepts, strategies and cases

Hoffman, K. Douglas

Services Marketing: concepts, strategies and cases [Text] K. Douglas Hoffman ... (et al.) - Australia Cengage Learning 2006 - xxii, 624

ISBN: 9781844808137 0.00

Subjects--Topical Terms:
Customer services - Management
Marketing
Service industries - Marketing
Service industries - Management

Dewey Class. No.: 658.8 / HOF-S

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Services Marketing: concepts, strategies and cases