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Building strong brands

Aaker, David A

Building strong brands [Text] - Free press 2002 - 380

ISBN: 766.00

Subjects--Topical Terms:
Brand name products - Management
Brand name products - Valuation - Management
Brand - Management
Intangible property - Valuation - Management

Dewey Class. No.: 658.827 / AAK-B

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Building strong brands