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Business analytics: applications to consumer marketing

Kuruganti, Sandhya

Business analytics: applications to consumer marketing [Text] Sandhya Kuruganthi and Hindol Basu - Mcgraw Hill 2017 - xxv, 716

ISBN: 9789351341598 1275.00

Subjects--Topical Terms:
Strategic planning
Analytics - Business
Industrial management - Statistical methods
Marketing - Statistial methods

Dewey Class. No.: 658.83 / KUR-B

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Business analytics: applications to consumer marketing