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Marketing management : Indian context, global perspective

Ramaswamy, V. S.

Marketing management : Indian context, global perspective V. S. Ramaswamy and S. Namakumari - 6th - New Delhi Sage 2018 - xlvii, 798p.

ISBN: 9789352807383

Subjects--Topical Terms:
Marketing
Marketing management

Dewey Class. No.: 658.8 RAM-M

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Marketing management : Indian context, global perspective