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Services marketing : people technology strategy

Wirtz, Jochen

Services marketing : people technology strategy Jochen Wirtz, Christopher LovelLock and Jayanta Chatterjee - 8th - Noida Pearson 2019 - xxii, 817

ISBN: 9789332587687

Subjects--Topical Terms:
Marketing
Marketing - Service

Dewey Class. No.: 658.8 WIR-S

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Services marketing : people technology strategy