Data mining techniques : for marketing, sales and customer relationships management
Linoff, Gordon S.
Data mining techniques : for marketing, sales and customer relationships management Gordon S. Linoff and Michael J.A. Berry - 3rd - New Delhi Wiley 2018 - xl, 847p.
9788126534722
Analytics
Business - Data processing
Data mining
Marketing - Data processing
658.802 LIN-D
Data mining techniques : for marketing, sales and customer relationships management Gordon S. Linoff and Michael J.A. Berry - 3rd - New Delhi Wiley 2018 - xl, 847p.
9788126534722
Analytics
Business - Data processing
Data mining
Marketing - Data processing
658.802 LIN-D