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Essentials of services marketing /

Wirtz, Jochen

Essentials of services marketing / Jochen Wirtz ... [et al.] - 3rd ed. - Noida : Pearson, 2019. - xxxii, 675 p. ;

ISBN: 9789353435417

Subjects--Topical Terms:
Consumer behavior - Services
Service industries - Marketing

Dewey Class. No.: 658.8 WIR-E

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Essentials of services marketing /