Consumer behavior : concepts and applications /

Loudon, L. David

Consumer behavior : concepts and applications / David L. Loudon and Albert J. Della Bitta. - 4th - New Delhi : Tata McGraw Hill ; 1993. - xxiii, 788 p. ;

Includes note and index

9780070473812


Consumers
Consumer behavior
Marketing

658.834 / LOU-C
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