Consumer behavior : concepts and applications /
Loudon, L. David
Consumer behavior : concepts and applications / David L. Loudon and Albert J. Della Bitta. - 4th - New Delhi : Tata McGraw Hill ; 1993. - xxiii, 788 p. ;
Includes note and index
9780070473812
Consumers
Consumer behavior
Marketing
658.834 / LOU-C
Consumer behavior : concepts and applications / David L. Loudon and Albert J. Della Bitta. - 4th - New Delhi : Tata McGraw Hill ; 1993. - xxiii, 788 p. ;
Includes note and index
9780070473812
Consumers
Consumer behavior
Marketing
658.834 / LOU-C