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Services marketing : integrating customer focus across the firm /

Zeithaml, Valarie

Services marketing : integrating customer focus across the firm / Valarie Zeithaml...[et al.] - 4th - New Delhi : Tata McGraw Hill ; 2008. - xxix, 743 p. ;

ISBN: 9780070660076

Subjects--Topical Terms:
Customer services
Marketing
Service industries - Marketing

Dewey Class. No.: 658.8 / ZEI-S

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Services marketing : integrating customer focus across the firm /