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Global marketing management

Keegan, Warren J.

Global marketing management Warren J. Keegan and Naval K. Bhargava - 7th - Delhi Pearson 2011 - xxv, 670p.

ISBN: 9788131730911

Subjects--Topical Terms:
Export marketing - Management
International business enterprises - Management
Marketing

Dewey Class. No.: 658.848 / KEG-G

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Global marketing management