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International marketing

Cateora, Philip R

International marketing Philip R. Cateora, John L. Graham and Prashant Salwan - 13th - TMH 2008 - xxxi, 888p.

ISBN: 9780070666993

Subjects--Topical Terms:
Marketing
International business enterprises
Export marketing

Dewey Class. No.: 658.84 / CAT-I

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International marketing