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CONSUMER BEHAVIOUR: A MARKETER'S TOOL

Hoyer, Wayne D

CONSUMER BEHAVIOUR: A MARKETER'S TOOL Wanye D. Hoyer and Deborah J. MacInnis - Delhi Cengage Learning 2010 - 634p.

Includes index

ISBN: 9788131512838

Subjects--Topical Terms:
Consumer behavior
Marketing

Dewey Class. No.: 658.8342 / HOY-C

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CONSUMER BEHAVIOUR: A MARKETER'S TOOL