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Marketing research : an applied orientation

Malhotra, Naresh K

Marketing research : an applied orientation Naresh K. Malhotra - 4th. - Delhi Pearson Education 2004 - xxix, vp.

ISBN: 8129702568

Subjects--Topical Terms:
Marketing
Marketing reseach
Marketing research - Methodology

Dewey Class. No.: 658.83 / MAL-M

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Marketing research : an applied orientation