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Retail marketing management: a strategic approach

Berman, Barry

Retail marketing management: a strategic approach Barry Berman, Joe R. Evans and Mini Mathur - 11th - Delhi Pearson 2011 - 652 p.

ISBN: 9788131733769

Subjects--Topical Terms:
Retail trade - Management
Marketing Managment
Marketing

Dewey Class. No.: 658.87 / BER-R

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Retail marketing management: a strategic approach