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Cousumer behavior

Schiffman, Leon G.

Cousumer behavior Leon G. Schiffman and Leslie Lazar Kanuk - 7th - Pearson Education 2000 - xiii, 468p.

Includes index

ISBN: 8178086395

Subjects--Topical Terms:
Consumers
Consumer behavior
Motivation reseach (Marketing)

Dewey Class. No.: 658.8342 / SCH-C

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Cousumer behavior