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E-business and e-commerce management: strategy, implementation and practice

Chaffey, Dave

E-business and e-commerce management: strategy, implementation and practice Dave Chaffey - 3rd - Delhi Pearson Education 2009 - xxviii, 663p.

Includes glossary and index

ISBN: 9788131725184

Subjects--Topical Terms:
Business enterprises - Computer networks
Electronic Commerce

Dewey Class. No.: 658.84 / CHA-E

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E-business and e-commerce management: strategy, implementation and practice