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Marketing research : text and cases Harper W. Boyd, Ralph Westfall and Stanley F. Stasch

Boyd, Harper W.

Marketing research : text and cases Harper W. Boyd, Ralph Westfall and Stanley F. Stasch - Delhi A.I.T.B.S 1998 - xv, 816p.

ISBN: 8185386161

Subjects--Topical Terms:
Marketing
Marketing research - Methodology

Dewey Class. No.: 658.83 / BOY-M

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Marketing research : text and cases Harper W. Boyd, Ralph Westfall and Stanley F. Stasch