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Consumer behavour

Schiffman, Leon G.

Consumer behavour Leon G. Schiffman and Leslie Lazar Kanuk - 9th - New Delhi Prentice Hall Private Limited 2007 - vp.

Includes index

ISBN: 9788120330863

Subjects--Topical Terms:
Consumers
Consumer behavior
Marketing
Motivation reseach (Marketing)

Dewey Class. No.: 658.8342 / SCH-C

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Consumer behavour