Strategic brand management : building, measuring, and managing brand equity /
Keller, Kevin Lane
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, M.G. Parameswaran and Isaac Jacob - 3rd - Delhi : Pearson Education , 2011. - xxiii, 695 p. ;
9788131756898
Brand name products - Management
Strategic - Brand management
Marketing
Product management
658.827 / KEL-S
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, M.G. Parameswaran and Isaac Jacob - 3rd - Delhi : Pearson Education , 2011. - xxiii, 695 p. ;
9788131756898
Brand name products - Management
Strategic - Brand management
Marketing
Product management
658.827 / KEL-S