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We are like that only: understanding the logic of consumer India

Bijapurkar, Rama

We are like that only: understanding the logic of consumer India Rama Bijapurkar - rev. and updated - New Delhi Penguin 2009 - xvii, 281p.

ISBN: 9780670999446

Subjects--Topical Terms:
Consumers
Consumption (Economics)
Marketing
Rural marketing - India

Dewey Class. No.: 339.470954 / BIJ-W

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We are like that only: understanding the logic of consumer India