eBrands : building an Internet business at breakneck speed /
Carpenter, Phil,
eBrands : building an Internet business at breakneck speed / Phil Carpenter. - Boston : Harvard Business School Press, 2000. - x, 301 p. ;
Includes bibliographical references (p. 273-285) index.
0875849296 (alk. paper)
Business names.
Brand name products.
Electronic commerce.
Internet.
658.84 / CAR-E
eBrands : building an Internet business at breakneck speed / Phil Carpenter. - Boston : Harvard Business School Press, 2000. - x, 301 p. ;
Includes bibliographical references (p. 273-285) index.
0875849296 (alk. paper)
Business names.
Brand name products.
Electronic commerce.
Internet.
658.84 / CAR-E