Scoring points : how Tesco continues to win customer loyalty /
Humby, Clive.
Scoring points : how Tesco continues to win customer loyalty / Clive Humby, Terry Hunt and Tim Phillips. - 2nd ed. - London ; Philadelphia : Kogan Page Limited, 2008, - x, 294 p. :
Includes index.
9780749453381
Tesco (Firm)--History--20th century.
Customer loyalty programs--Case studies.
658.812 / HUM-S
Scoring points : how Tesco continues to win customer loyalty / Clive Humby, Terry Hunt and Tim Phillips. - 2nd ed. - London ; Philadelphia : Kogan Page Limited, 2008, - x, 294 p. :
Includes index.
9780749453381
Tesco (Firm)--History--20th century.
Customer loyalty programs--Case studies.
658.812 / HUM-S