The $10 trillion prize : captivating the newly affluent in China and India /
Silverstein, Michael J.
The $10 trillion prize : captivating the newly affluent in China and India / Ten trillion dollar prize Michael Silverstein ... [et al.]. - Boston : Harvard Business Review Press, 2012 - xix, 314 p. ;
Includes bibliographical references (p. 293) and index.
9781422187050 (alk. paper)
Consumers - China.
Consumers - India.
Affluent consumers - China.
Affluent consumers - India.
Consumers - China - Attitudes.
Consumers - India - Attitudes.
658.840951 / SIL-T
The $10 trillion prize : captivating the newly affluent in China and India / Ten trillion dollar prize Michael Silverstein ... [et al.]. - Boston : Harvard Business Review Press, 2012 - xix, 314 p. ;
Includes bibliographical references (p. 293) and index.
9781422187050 (alk. paper)
Consumers - China.
Consumers - India.
Affluent consumers - China.
Affluent consumers - India.
Consumers - China - Attitudes.
Consumers - India - Attitudes.
658.840951 / SIL-T