The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years /

Mahajan, Vijay

The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years / Vijay Mahajan, Kamini Banga with Robert Gunther - London : Wharton School Publishing ; 2006. - xxvii, 223p. ;

9788177580983


Export marketing - Developing countries.
International business enterprises - Developing countries.

658.84091724 / MAH-P
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