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Marketing research : an applied orientation /

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhusan Dash - 6th - Noida : Pearson ; 2011. - xxviii, 948 p. ;

ISBN: 9788131731819

Subjects--Topical Terms:
Business - Research - Methodology
Marketing research
Marketing research - Methodology

Dewey Class. No.: 658.83 / MAL-M

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Marketing research : an applied orientation /