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Marketing of high-technology products and innovations /

Mohr, Jakki

Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta and Stanley Slater. - 2nd - Delhi : Pearson Education , 2005. - 470 p. ;

ISBN: 9788131700556

Subjects--Topical Terms:
High technology industries - Marketing

Dewey Class. No.: 620.00688 / MOH-M

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Marketing of high-technology products and innovations /