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Customer centered growth : five proven strategies for building competitive advantage /

Whiteley, Richard C.

Customer centered growth : five proven strategies for building competitive advantage / Richard Whiteley and Diane Hessan. - Reading, Mass. : Addison-Wesley Pub., 1996. - x, 320 p. :

ISBN: 0712677127

Subjects--Topical Terms:
Consumer satisfaction.
Competition.
Strategic planning.

Dewey Class. No.: 658.812 / WHI-C

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Customer centered growth : five proven strategies for building competitive advantage /