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Employer Branding for dummies /

Mosley, Richard

Employer Branding for dummies / Richard Mosley and Lars Schmidt - New Delhi : Wiley, 2017. - xiii, 340p. ;

ISBN: 9788126567355

Subjects--Topical Terms:
Employees-Recruiting
Personnel management
Branding (Marketing)
Corporate culture
Corporate image
Career development
Employee retention

Dewey Class. No.: 658.311 / MOS-E

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Employer Branding for dummies /