The Design of business : why design thinking is the next competitive advantage /
Martin, Roger L.
The Design of business : why design thinking is the next competitive advantage / Roger L. Martin - Boston, Massachusetts : Harvard Business Press, 2009. - xiii, 190 p. ;
9781422177808
Creative ability in business
Creative thinking
Lateral thinking
Management
Knowledge management
658.4063 / MAR-D
The Design of business : why design thinking is the next competitive advantage / Roger L. Martin - Boston, Massachusetts : Harvard Business Press, 2009. - xiii, 190 p. ;
9781422177808
Creative ability in business
Creative thinking
Lateral thinking
Management
Knowledge management
658.4063 / MAR-D