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We are like that only: understanding the logic of consumer India /

Bijapurkar, Rama

We are like that only: understanding the logic of consumer India / Rama Bijapurkar - rev. and updated - USA : Portfolio Penguin, 2009. - xvii, 294 p. ;

ISBN: 9780143065975

Subjects--Topical Terms:
Consumers
Consumption (Economics)
Marketing
Rural marketing - India

Dewey Class. No.: 339.470954 / BIJ-W

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We are like that only: understanding the logic of consumer India /