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Services marketing : people technology strategy /

Wirtz, Jochen

Services marketing : people technology strategy / Jochen Wirtz and Christopher Lovelock - 9th ed. - New Jersey : World Scientific Publishing, 2022. - xvii, 665 p. ;

ISBN: 9781944659820

Subjects--Topical Terms:
Marketing
Marketing - Service

Dewey Class. No.: 658.8 / WIR-S

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Services marketing : people technology strategy /