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Internet marketing : integrating online and offline strategies /

Zahay, Debra

Internet marketing : integrating online and offline strategies / Debra Zahay and Mary Lou Roberts - 4th ed. - Australia : Cengage, 2018. - xi, 562 p. ;

ISBN: 9789355734570

Subjects--Topical Terms:
Internet marketing

Dewey Class. No.: 658.872 / ZAH-I

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Internet marketing : integrating online and offline strategies /