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Services marketing /

Rao, K. Rama Mohana

Services marketing / K. Rama Mohana Rao - 2nd ed. - Noida : Pearson, 2011. - xxxiv, 546 p. ;

ISBN: 9788131732250

Subjects--Topical Terms:
Service industries-Marketing
Marketing
Customer services

Dewey Class. No.: 658.8 / RAO-S

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