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Mass customization : the new frontier in business competition /

Pine, B. Joseph.

Mass customization : the new frontier in business competition / B. Joseph Pine II ; foreword by Stan Davis. - Boston, Mass. : Harvard Business School Press, 1993. - xxi, 333 p. :

ISBN: 9780875843728

Subjects--Topical Terms:
Technological innovations
Manufactures
Service industries
New products
Competition.
Mass production.

Dewey Class. No.: 658.575 / PIN-M

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Mass customization : the new frontier in business competition /