Marketing myopia /
Levitt, Theodore,
Marketing myopia / Theodore Levitt. - Boston, Mass. : Harvard Business Press, 2008. - v, 90 p. ;
Originally published in Harvard Business Review, 2004.
9781422126011
Marketing.
Customer relations.
658.8 / LEV-M
Marketing myopia / Theodore Levitt. - Boston, Mass. : Harvard Business Press, 2008. - v, 90 p. ;
Originally published in Harvard Business Review, 2004.
9781422126011
Marketing.
Customer relations.
658.8 / LEV-M