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Managing innovation : integrating technological. market and organizational change /

Tidd, Joe

Managing innovation : integrating technological. market and organizational change / Joe Tidd, John Bessant and Safal Batra - 8th - New Delhi : Wiley, 2025. - xxiv, 637 p. ;

ISBN: 9789370601772

Subjects--Topical Terms:
Technological innovations
Technological innovations - Management
Marketing
Industrial management
Organizational Change

Dewey Class. No.: 658.514 / TID-M

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Managing innovation : integrating technological. market and organizational change /