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Consumer behavior

Schiffman, Leon G

Consumer behavior [Text] Leon G. Schiffman, Leslie Lazar Kanuk and S. Ramesh Kumar - 10ed - Delhi Pearson 2010 - xix, 486p.

Excluding index

ISBN: 9788131731567 495.00

Subjects--Topical Terms:
Consumers
Motivation reseach (Marketing)
Consumer behavior
Marketing

Dewey Class. No.: 658.8342 / SCH-C

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Consumer behavior