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Consumer behavior: building marketing strategy

Hawkins, Del I

Consumer behavior: building marketing strategy [Text] Del I Hawkins, David L Mothersbaught and Amit Mookerjee - 11th - New Delhi TMH 2010 - xxix, 866p.+CD

ISBN: 9780070682160 550.00

Subjects--Topical Terms:
Consumer behavior
Market surveys - United States
Marketing

Dewey Class. No.: 658.8342 / HAW-C

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Consumer behavior: building marketing strategy