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COPRPORATE REPUTATIONS, BRANDING AND PEOPLE MANAGEMENT

MARTIN, GRAEME

COPRPORATE REPUTATIONS, BRANDING AND PEOPLE MANAGEMENT [Text] - ELSEVIER 2006 - 377 - Advanced HR practitioner series .

ISBN: 9780750669504 495.00

Subjects--Topical Terms:
Brand name products - Management
Branding (Marketing)
Corporate image - Strategic planning
Human resource management
Personnel management

Dewey Class. No.: 658.3 / MAR-C

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COPRPORATE REPUTATIONS, BRANDING AND PEOPLE MANAGEMENT