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Global marketing management

Keegan, Warren J.

Global marketing management [Text] Warren J. Keegan - 7th - Prentice Hall 2002 - xxv, 617p.

ISBN: 9788120320666 270.00

Subjects--Topical Terms:
Export marketing - Management
International business enterprises - Management
Marketing

Dewey Class. No.: 658.848 / KEG-G

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Global marketing management