Global marketing management

Keegan, Warren J.

Global marketing management [Text] Warren J. Keegan and Naval K. Bhargava - 7th - Delhi Pearson 2011 - xxiv, 670p. - The pearson education international series in marketing .

Includes index

9788131730911 475.00


Export marketing - Management
International business enterprises - Management

658.848 / KEE-G
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