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Global marketing management

Lee, Kiefer

Global marketing management [Text] Kiefer Lee and Steve Carter - 3rd - New Delhi Oxford 2012 - xxv, 578 p.

ISBN: 9780199668724 0.00

Subjects--Topical Terms:
Export marketing - Management
International business enterprises - Management
Marketing
Marketing - Management
Strategic planning

Dewey Class. No.: 658.84 / LEE-G

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Global marketing management