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Integrated advertising promotion and marketing communication

Clow, Kenneth E.

Integrated advertising promotion and marketing communication [Text] Kenneth E. Clow and Donald Baack - 4th - Noida Pearson 2012 - 478

ISBN: 9788131763292 525.00

Subjects--Topical Terms:
Advertising
Communication in marketing
Marketing

Dewey Class. No.: 659.1 / CLO-I

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Integrated advertising promotion and marketing communication