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Integrated advertising, promotion and marketing communication

Clow, Kenneth E.

Integrated advertising, promotion and marketing communication [Text] Kenneth E. Clow and Donald E. Baack - 6th - Delhi Pearson 2014 - 455

ISBN: 9789332518377 685.00

Subjects--Topical Terms:
Advertising
Communication in marketing
Marketing

Dewey Class. No.: 659.1 / CLO-I

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Integrated advertising, promotion and marketing communication