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INTEGRATED ADVERTISING, PROMOTION & MARKETING COMMUNICATION

CLOW/ BAACK

INTEGRATED ADVERTISING, PROMOTION & MARKETING COMMUNICATION [Text] - Pearson 2007 - 530

Includes index

ISBN: 9788131709962 525.00

Subjects--Topical Terms:
Advertising
Communication - marketing

Dewey Class. No.: 659.1 / CLO-I

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INTEGRATED ADVERTISING, PROMOTION & MARKETING COMMUNICATION