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International marketing

Cateora, Philip R

International marketing [Text] Philip R Cateora, Mary C. Gilly and John L. Graham - 15th - New Delhi McGraw Hill 2014 - xxxiii, 622

ISBN: 9789339204464 0.00

Subjects--Topical Terms:
Marketing
International business enterprises
Export marketing

Dewey Class. No.: 658.84 / CAT-I

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International marketing